JC Diaz

JUAN CARLOS "JC" DIAZ

AN AMERICAN IMPRESARIO WITH EMERGING TECHNOLOGY, DESIGN, AND MARKETING EXPERTISE.

Born and raised in Los Angeles, my family nurtured a passion for technology and entertainment. I explored their convergence early, self-teaching computers, graphics and web development (1992-present).

HOSPITALITY

My event career began deejaying (1992) and event security (1994), progressing to artist promotions and production. I financed arts events (1995), nightclubs (1996), music festivals (1998), and branding experiences (1999-2020). Consistently identifying trends, I advocated for nightlife event safety standards (2014) and launched Los Angeles' first members-only Canna Lounge (2017).

TECHNOLOGY

For the past 25 years, I direct marketed various first-in-category technologies including debit smart cards (1999-2000), smart phones (2002), mms, digital interactive ads (2003), on-demand TV, smartphone streaming guide (2004), mobile tv, micro processors, computers, video games (2005), fiber optics (2006), digital media players, VR Simulation (2007), NFC phones, Smart TVs (2012); led grow lights, nebulizer/vaporizers (2015); and co-pioneered LAFund® HTaaS [Hospitality Tech as a Service] (2018-2020).

Wellness

Co-founded Terpen® bio nanotechnology (2017-2024), COVID-19 prompted expanded research into health tech. This led to developing wellness products (immunity, cognitive, pain relief) to improve lives, overseeing the entire product lifecycle, from concept to market.

Marketing

Building on three decades of experience, I'm a marketing strategist empowering artists, start-ups, and businesses market brands. Specializing in SEO, e-commerce, and digital ads, I harness AI to automate tasks, analyze data, craft high-impact campaigns, and create innovative solutions. My data-driven process enhances branding, supports growth, limits turnover, and increases profit through a dynamic mix of digital advertising, e-commerce, and event marketing.

CONNECTOR

I am a highly adaptable, collaborative, and insightful individual with a strong sense of emotional intelligence. I consistently thrive in team environments and am passionate about sharing knowledge, often speaking and connecting with peers at industry gatherings and events.

Skills

Intelligence

Merchandising

Intelligence

Analyst of data insights to create visualizations. Identify patterns, trends, digital initiatives, track KPIs, GIS maps, and recommend improvements.

Marketing

Merchandising

Intelligence

Marketer creating value for brands via tech, data analytics, email, mobile, social media, SEO, SEM, PPC, advertising, ecommerce, AR, XR and Web3.

Merchandising

Designer of branded collections, from clothing, to accessories and gift sets. Full product lifecycle, from concept development to launch.

Events

consumer products

Merchandising

Producer of concerts, music festivals, beer fests, art exhibits and brand parties. Developed SOPs for bars, nightclubs, vape and cannabis lounges.

consumer products

Researcher of beauty, beverages and wellness.. Focused on cognitive enhancers, anti-anxiety, pain relief, immunity, from concept to market.

ENTREPRENUERSHIP

consumer products

Mentor empowering aspiring founders. Providing strategic guidance, fostering innovation, market research trends, and future legal insights.

Philanthropy

Development

Designer of sustainable housing. Solar power, HVAC, atmospheric water generator, grey water recycling, LEDs, induction tops, IoT and sensors.

Humanities

Development

Speaker on tech, marketing, design, event safety and harm reduction at conferences, educational institutions, and corporate events.

Culture

Development

Culture

Advocate of positive economic, social and cultural contributions of Nightlife, supporting a positive impact for music scenes, tourism, hospitality.

History

Project management experience with a large number of clients from various industries.

Entertainment

(age 18) I taught Computers by day, and produced parties at night.

(age 19) I was producing DJ & Hip Hop shows, Fashion Shows, Art Exhibitions, and Special Events.

POWER 106fm - Moonlighted as Security guard at 'Friday Night Flavas' with Baka Boyz, Eman, Fuzzy; then Mr Choc, C-mInus, Truly OdD and J Rocc of the Beat Junkies; then 'Powerhouse' with Big Boy.

RUFFHOUSE RECORDS - UnOfficial Street team for The Fugees, Wyclef Jean, Lauryn Hill, Nas, Cypress Hill, and Psycho Realm.

JIVE RECORDS - UnOfficial Street team for E-40, UGK, A Tribe Called Quest, KRS-One, R. Kelly, and Aaliyah.

PRIORITY RECORDS - Official Street team for N.W.A, Ice Cube, Ice-T, Jay-Z, Snoop Dogg, Master P, TRU, Mia X, Mystikal, Big L, Silkk the Shocker, C Murder, Cypress Hill, Daz, Black Star, 504 Boyz, Lil Romeo, Wu-Tang, Mack 10 and Westside Connection.

INTERSCOPE RECORDS - Official Street team for Dr Dre, Snoop Dogg, Tupac Shakur, Eminem, Limp Bizkit, The Game, The Black Eyed Peas, and 50 Cent.

LOUD RECORDS - Official Street team for The Alkaholiks, Funkmaster Flex, Mobb Deep, Raekwon, Bad Azz, Delinquent Habits, Xzibit, Wu-Tang Clan, Big Pun, The Beatnuts, Project Pat, M.O.P., Cella Dwellas, Pete Rock, dead prez, Luke, Hypnotize Camp Posse, Killarmy, Three 6 Mafia, The X-ecutioners.

DEF JAM RECORDS - Street team for Jay-Z, Redman, Method Man, Foxy Brown, EPMD, and DMX.

BAD BOY RECORDS - Street team for Notorious B.I.G., Craig Mack, Faith Evans, Mase, 112, The LOX, and Shyne.

ROC-A-FELLA RECORDS - Official Street team for Jay-Z, Memphis Bleek, Beanie Sigel.

UNITY - After William 'Bigga B' Operin's sudden death, Orlando offered Kingdom1 (K1) opportunity.

KINGDOM HIP HOP NIGHTS - Co-Produced with Josh East and Brian 'Aggin' Morgan as K1.

NOYZ PRODUCTIONS - Stage managed with Co-Producers Josh East and Brian 'Aggin' Morgan as K1.

BEACH FEST - (age 22) Produced a 2-day Music Festival with 50 bands on 5 stages, 60,000 people.

CIRCUS VARGAS

L.A. CINCO DE MAYO FEST

EL GRITO PLAZA MEXICO

HOLLYWOOD MUSIC WEEK

DRINKFEST

INTERNATIONAL NIGHTLIFE AWARDS

Technology

(age 24) Nationwide College Tour promoting consumer brands at on-campus events in top 100 cities

STUDENT ADVANTAGE - Marketed the 1st debit & college smart card system

iNTERTAINMENT.NETWORK - 1st (WinCE/Palm) Smart Phone Streaming Media Guide

GLOBAL CROSSING - 1st transnational Fiber Optics systems

QWEST - 1st national Fiber Optics systems

VERIZON FREEUP - 1st prepaid phone program

VERIZON VTEXT - 1st text-messaging service

VERIZON GET IT NOW - 1st mobile multimedia download service

VERIZON VCAST /ESPN - 1st mobile TV service

MICROSOFT ZUNE - 1st portable HD media player

SONY VAIO XL1 - 1st PC/TV system

CURRENT TV - 1st Interactive On-Demand TV Channel

VERIZON FiOS - 1st Consumer Broadband Internet/TV service

AMERICAS ARMY - 1st Consumer Video Games/Military Simulator

SAMSUNG GALAXY - 1st Android-based NFC enabled phone for touch payments.

Beverages

(age 30) SIERRA MIST trained and managed 150 Off/On-Premise Brand Ambassadors delivering 1,000,000 beverage samples per month.

PEPSI, PEPSI ZERO, PEPSI MAX, PEPSI LIMON

CRUSH

ROCKSTAR

UV VODKA

CORALLEJO TEQUILA

JACK DANIELS + JACK DANIELS BBQ SAUCE

JAMESON

AMARULA

BRAHMA BEER

BUDWEISER

BUD LIGHT

Hospitality

(age 40) Founded the non-profit Nightlife Foundation to help expand research and historic preservation of arts & music culture through the International Nightlife Association; established International Nightlife Safety Standards into 4 continents; founded the Nightlife Hall of Fame to recognize industry professionals.

Wellness

(age 41) ALCHEMY LOUNGE - Los Angeles' 1st Members-Only Cannabis Lounge

TERPEN - first organic beauty & wellness brand with terpenes and cannabinoids.

CLUB KINDNESS

CBDEXTRACTS

HEMPETS

ALPHA OMEGA

CANNAGARS

ELYXR

EVDY

GIPP GOODIES

GOLD DROP

HUNTER & LEAF

MOONROCKS

SCORPION

BLUE MAGIC KRATOM

FLAYVORZ

(CAPS) Career Ability Placement Survey

measure abilities to strengths & Weakness in occupational areas:

96% Professional Science
98% Skilled science
95% Professional Technology
94% Skilled Technology
96% Consumer Economics
90% Outdoor
93% Professional business
95% Skilled Business
95% Clerical
88% Professional Arts
95% Skilled Art(s)
88% Professional service
94% Skilled service

Measure abilities keyed to entry requirementS for jobs:

measure abilities to strengths & Weakness in occupational areas:

8 - Mechanical Reasoning
8 - Spatial Relations
8 - Work Knowledge
8 - Perpetual Speed & Accuracy
7 - Numeric Ability
7 - Language Usage
5 - Manual Speed & Dexterity
5 - Verbal Reasoning

Measure scores to abilities required in 14 occupations:

measure abilities to strengths & Weakness in occupational areas:

Measure scores to abilities required in 14 occupations:

My highest scores correlate at the 98th percentile in skilled science occupations.

I demonstrated a well above-average level of work-related abilities.

Memories

!

Verizon

PepsiCo

Verizon

Sierra Mist

Microsoft

Sierra Mist

Microsoft

Samsung

Sierra Mist

Microsoft

Beach Fest

El Grito / Plaza Mexico

L.A. Cinco De Mayo

El Grito / Plaza Mexico

Hollywood Music Week

Responsible Hospitality Institute

Hollywood Music Week

International Nightlife Awards

Responsible Hospitality Institute

Contact JC

It takes one hour of preparation for each minute of presentation time.

I love to be a speaker to share actionable, engaging, and unforgettable tips with audiences. I love to listen and share ways I can help design a workshop, speech, keynote, and/or session that's perfect for any audience.

Consulting fees are pre-negotiated on an individual basis for services to be provided. Certain projects are fixed fees, while others are hourly depending on the level of complexity and staff required for the project.

Available for any media inquiries or press interviews.

JC Diaz

1615 S Main St, Los Angeles, California 90015, United States

Thank you to my family, friends, and colleagues for giving me the best life experiences!

JC Diaz

"...Digital Renaissance Man..."

JUAN CARLOS "JC" DIAZ

AN AMERICAN IMPRESARIO WITH EMERGING TECHNOLOGY, DESIGN, AND MARKETING EXPERTISE.

HOSPITALITY

TECHNOLOGY

Wellness

Marketing

CONNECTOR

Skills

Intelligence

Merchandising

Intelligence

Marketing

Merchandising

Intelligence

Merchandising

Merchandising

Merchandising

Events

consumer products

Merchandising

consumer products

consumer products

consumer products

ENTREPRENUERSHIP

consumer products

consumer products

Philanthropy

Development

Development

Development

Humanities

Development

Development

Culture

Development

Culture

Work

History

(CAPS) Career Ability Placement Survey

measure abilities to strengths & Weakness in occupational areas:

measure abilities to strengths & Weakness in occupational areas:

measure abilities to strengths & Weakness in occupational areas:

Measure abilities keyed to entry requirementS for jobs:

measure abilities to strengths & Weakness in occupational areas:

measure abilities to strengths & Weakness in occupational areas:

Measure scores to abilities required in 14 occupations:

measure abilities to strengths & Weakness in occupational areas:

Measure scores to abilities required in 14 occupations:

Memories

!

Verizon

Verizon

Verizon

Verizon

Verizon

PepsiCo

Verizon

Sierra Mist

Sierra Mist

Sierra Mist

Sierra Mist

Microsoft

Sierra Mist

Microsoft

Samsung

Sierra Mist

Microsoft

Beach Fest

El Grito / Plaza Mexico

El Grito / Plaza Mexico

El Grito / Plaza Mexico

El Grito / Plaza Mexico

El Grito / Plaza Mexico

L.A. Cinco De Mayo

El Grito / Plaza Mexico

Hollywood Music Week

Hollywood Music Week

Responsible Hospitality Institute